Lead Source Attribution Audit Checklist for Growth Marketers
Growth marketers use this step-by-step audit to identify broken UTM tracking, misattributed conversions, and gaps in their lead source reporting inside HubSpot or GA4.
20 items
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YOUR LEAD ATTRIBUTION IS PROBABLY BROKEN—AND YOU DON'T KNOW IT.
You're losing deals because your UTM parameters aren't tracking, your GA4 data doesn't match HubSpot, and you can't tell which campaigns actually drove revenue. This audit fixes that.
WHO THIS IS FOR
— Growth marketers managing multi-channel campaigns who need real data to justify ad spend
— RevOps leads trying to sync GA4 and HubSpot without pulling their hair out
— Demand gen teams that know their reporting is off but don't know where to start
WHAT'S INSIDE
A 20-item checklist that walks you through:
— Finding UTM parameter gaps before they destroy your reporting
— Matching your GA4 source/medium to actual HubSpot lead sources
— Spotting conversion misattribution in your pipeline
— Setting up clean tracking rules for the next quarter
Each item includes the exact why and how—not just a checkbox.
Format includes Markdown for easy reading plus JSON for automation.
Download and use it today.
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